Empowering Gen-Z to Invest Smarter
Covid and TikTok accelerated a shift in how Gen-Z consumes financial information—favoring short-form content over traditional research. But financial education scattered across YouTube shorts, TikToks, and reels doesn’t translate into actionable investing decisions.
Sett Invest set out to close this gap: a mobile platform that educates Gen-Z on finance and market trends in their own language, enabling them to invest with confidence. I led UX from end to end—user research, product architecture, wireframes, iterations, and final designs.
Designing Trustworthy, Educational, and Engaging Investing for Gen-Z
Through 20+ user interviews and iterative design, Sett Invest prioritized security, education, agency, and community. Key features—customizable metrics, explorable expert analysis, and side-by-side comparisons—balance simplicity for novice investors with depth for seasoned ones.
The result: a product architecture and interface that transforms scattered financial content into a cohesive, trustworthy experience. Sett Invest demonstrates how UX design can empower the next generation to learn, explore, and invest with confidence.
